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McDonald's Strategically Targets Premium Market with US Launch of Big Arch Burger
Chicago, Wednesday, 25 February 2026.
McDonald’s (MCD) is set to challenge the dominance of the fast-casual sector with the confirmed United States launch of the “Big Arch” burger on March 3, 2026. Marketing this addition as the heaviest burger in its history, the company is leveraging a product that has already proven successful in international markets like Canada and the U.K. This strategic rollout is designed to drive higher average check values and reinvigorate core menu performance following a strong 6.8% increase in Q4 2025 same-store sales. Weighing in at over 1,000 calories with two quarter-pound patties, the Big Arch specifically targets consumers seeking the heartier, premium experience typically associated with competitors like Shake Shack. This limited-time release serves as a critical litmus test for the viability of high-tier pricing and complex menu items within McDonald’s domestic operational model.
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Senate Scrutinizes Surgeon General Nominee Casey Means on Qualifications and Vaccine Stance
Washington, Wednesday, 25 February 2026.
Trump’s nominee for the nation’s top doctor faces the Senate today holding a lapsed medical license and unfinished residency, signaling a controversial pivot in federal health strategy amid rising measles cases.
