Dana Safety Supply Brings Life-Saving Police Vehicle Outfitting to Northwest Arkansas
Rogers, Friday, 13 November 2026.
Dana Safety Supply’s new 2,787-square-meter Arkansas hub will deploy life-saving armored patrol vehicles—already credited with saving seven officers—across four states starting this December.
Expansion Plans and Facility Details
Dana Safety Supply, a specialist in emergency vehicle upfitting and public safety equipment, will open its 55th facility in Rogers, Arkansas, on or around December 1, 2026 [1][2]. The 2,787-square-meter site at 817 Lester Lane will feature eight or more installation bays and indoor staging for more than 40 vehicles, enabling the company to serve public safety fleets across Arkansas, Oklahoma, Kansas, and Missouri [1][2]. The expansion underscores a strategic push to reduce lead times for agencies requiring armored or specialized emergency vehicles [1][2].
Life-Saving Technology and Operational Leadership
The Rogers facility will integrate Dana Safety Supply’s BallisTech® Vehicle Armoring Solutions, a bullet-resistant technology already credited with saving seven officers’ lives in real-world incidents since the company began integrating the systems into patrol vehicles [1][2]. Leadership for the new hub includes Regional General Manager Ryan Simpson, Operations Manager Steve Raymond, and Regional Sales Manager Cody Craig, each bringing operational and tactical expertise to the operation [1][2]. David Russo, President and CEO, emphasized the importance of proximity in emergency response: ‘When an agency needs vehicles on the road, distance shouldn’t stand in the way of getting them built. Rogers puts our people and installation capabilities closer to customers in the four-state region’ [1][2].
Hiring Push and Service Portfolio
To support the new facility, Dana Safety Supply has launched recruitment drives for Emergency Vehicle Technicians and related roles, aiming to staff a facility capable of handling everything from armored vehicle installations to the integration of advanced 12-volt systems and emergency electronics [1][2][alert! ‘Specific hiring deadlines were not provided in the sources as of November 13, 2026’]. Cody Craig, Regional Sales Manager, highlighted the company’s comprehensive service model, stating: ‘We handle everything from boots, to badges. When customers get to know us they find out pretty quickly we’re a one-stop shop. That’s a huge time saver for agencies’ [1][2]. The portfolio includes emergency vehicle equipment such as warning lights, sirens, push bumpers, interior gear, body armor, uniforms, crowd control tools, less-lethal equipment, and BallisTech® armoring systems [1][2].