Fox Cuts Streaming Service Price in Half Ahead of Football Season
New York, Saturday, 22 August 2026.
Fox One launched a promotional $99 annual subscription—half off its regular price—giving cord-cutters cheap access to live NFL and college football right before kickoff.
Fox One Introduces Promotional Pricing Ahead of Football Season
Fox Corporation has launched a promotional annual subscription plan for its Fox One streaming service, priced at $99 for the first year [1]. This offer represents a significant reduction from the standard annual cost of $199, effectively halving the price for new subscribers [1]. The promotional pricing strategy aims to attract cord-cutters seeking live access to major sporting events without traditional cable commitments [4].
Fox One Introduces Promotional Pricing Ahead of Football Season
The discount is timed to coincide with the start of the college football season, which began in the week following August 19, 2026 [1]. The promotional offer remains valid through September 7, 2026, just before the NFL season is scheduled to open on September 9, 2026 [1]. This window provides viewers with access to Sunday afternoon NFL games and Big Ten college football matchups during the critical early season period [1].
Strategic Pricing and Market Positioning
Standard pricing for the Fox One annual subscription is listed at $199.99, making the promotional rate a savings of 100.99 per year [4]. Subscribers can also opt for a monthly tier priced at $19.99, though the annual promotional rate offers a lower effective monthly cost [4]. The service provides live and on-demand access to FOX News, FOX Business, FOX Weather, and FOX Sports content [4].
Strategic Pricing and Market Positioning
Fox One is compatible with a wide range of devices, including Roku, Apple TV, Fire TV, and Samsung Smart TVs [4]. The platform includes DVR functionality, allowing users to record live shows for later viewing [4]. Existing cable or satellite subscribers may already have access to FOX News via FOX News Go using provider credentials, potentially negating the need for a separate subscription [4].
Corporate Context and Roku Merger
This promotional push occurs alongside significant corporate developments, including a proposed merger with Roku, Inc. [6]. On August 21, 2026, Fox Corporation filed Amendment No. 1 to Form S-4 with the U.S. Securities and Exchange Commission regarding the transaction [6]. The merger agreement was initially entered into on June 14, 2026, involving a two-step integrated merger process [6].
Corporate Context and Roku Merger
Upon consummation of the mergers, Roku stockholders are expected to own approximately 27% of the outstanding FOX Common Stock [6]. The transaction values Roku near $163 per share based on recent implied values [6]. Fox Corporation and Roku expect to consummate the mergers in the first half of calendar year 2027, subject to regulatory approvals and shareholder votes [6].