How Disney's Streaming Expansion Is Driving a FuboTV Turnaround

New York, Saturday, 5 September 2026.
FuboTV is mounting an impressive market recovery as it deepens ties with media giant The Walt Disney Company. Following its late-2025 merger with Hulu + Live TV, Disney secured a 70% majority stake in Fubo, transforming the live-streaming platform into a core element of its digital ecosystem. On July 10, 2026, former Disney+ head Alisa Bowen officially took over as Fubo’s Chief Executive Officer to streamline operations and leverage Disney’s extensive advertising network. Despite enduring heavy short-selling pressure, Fubo recently posted record quarterly revenue of $1.574 billion and targets at least $300 million in pro forma adjusted EBITDA by 2028. As macroeconomic headwinds re-evaluate growth stock valuations across the broader media landscape, Fubo’s deep integration into Disney’s infrastructure positions the platform for a significant operational and financial evolution.