Ferrari Debuts the $586,000 Luce: A Bold Strategic Leap into the Electric Era
Maranello, Monday, 25 May 2026.
Today, Ferrari unveiled its first electric vehicle, the $586,000 Luce. Defying industry slowdowns, this 310 km/h car features a custom sound system designed to amplify actual powertrain vibrations.
Engineering a New Era of Performance
The technical specifications of the Luce indicate that Ferrari is refusing to compromise on the high-performance metrics its clientele expects. The vehicle is equipped with four electric motors that generate a combined output of 736 kilowatts, translating to roughly 986 horsepower [3][5]. This powertrain allows the approximately 2,300-kilogram vehicle to accelerate from zero to 100 kilometers per hour in a blistering 2.5 seconds, reaching a top speed of 310 km/h [3][5]. Notably, this acceleration makes the Luce 0.4 seconds quicker off the line than the combustion-powered Ferrari 12Cilindri [5].