Verizon Drops Fees and Rolls Out Rewards to Keep Customers Loyal

New York, Friday, 19 June 2026.
Verizon is scrapping upgrade fees and launching a loyalty program with 3% cashback, free coffee, and FIFA World Cup perks starting July 2026. This bold move targets churn in a slowing wireless market, pressuring rivals like AT&T and T-Mobile to rethink their pricing strategies.