Apple Raises Prices: How AI and Global Shortages Are Hitting Your Wallet

Cupertino, Thursday, 18 June 2026.
Apple’s CEO Tim Cook confirms unavoidable price hikes across iPhones, iPads, and Macs due to a crippling memory chip shortage—driven by AI demand and geopolitical disruptions. The move could push iPhone 18 Pro prices up by $270, while competitors may follow suit. With global smartphone prices set to rise 20% in 2026, this marks a historic shift in tech affordability.