Music Giants UMG and HYBE Unite to Shape the Future of AI in Entertainment

Seoul, Thursday, 18 June 2026.
Two of the world’s most powerful music executives, UMG’s Lucian Grainge and HYBE’s Bang Si-hyuk, joined forces in Seoul to declare AI a double-edged sword—unlocking creativity while threatening artists’ rights. Their unprecedented partnership signals a bold new era: leveraging technology to deepen fan connections without sacrificing artistic integrity. The message? Music’s soul remains irreplaceable, even in the age of algorithms.