Coty Pivots to Core Brands and Scraps Financial Outlook Amid Leadership Transition

New York, Friday, 6 February 2026.
On February 5, 2026, Coty Inc. withdrew its full-year financial guidance, signaling a major strategic reset under new interim CEO Markus Strobel. Facing a 15% decline in adjusted EBITDA and sluggish performance in its consumer beauty segment, the company unveiled its “Coty. Curated” framework to streamline operations and prioritize high-performing assets. Despite a revenue increase to $1.68 billion in Q2, the market reacted negatively, with shares dropping over 8% as the company missed earnings forecasts. The most critical development lies in Strobel’s immediate move to halt smaller projects and terminate licenses like Orveda, focusing instead on powerhouses like Burberry and Kylie Cosmetics. With leverage at a nine-year low following the $750 million Wella stake sale, Coty is positioning itself for a leaner future, though it warns of continued headwinds in the coming quarter.