GM’s Secret Allocation Formula Under Legal Fire: What This $15M Lawsuit Could Reveal

New York, Monday, 15 June 2026.
A New York GMC dealership’s $15M lawsuit against General Motors isn’t just about lost sales—it could force GM to disclose its closely guarded vehicle allocation algorithm, exposing whether dealerships are truly competing on a level playing field. With the plaintiff receiving only 501 vehicles against a 1,000-sale goal, the case raises critical questions about fairness in an industry already strained by supply chain disruptions. If successful, this lawsuit could reshape how automakers distribute inventory nationwide.