Telkomsel Adopts Tokenized Rewards to Modernize Customer Loyalty

Jakarta, Tuesday, 30 December 2025.
On December 30, 2025, Telkomsel, a subsidiary of Telkom Indonesia (NYSE: TLK), announced a strategic alliance with The Binary Holdings to revolutionize customer retention within its MyTelkomsel Super App. This collaboration integrates the “OneWave” tokenized loyalty solution, introducing gamification mechanics to over 83 million monthly active users. By leveraging blockchain-backed infrastructure, Telkomsel aims to convert routine user interactions into measurable digital economic activity, allowing customers to redeem points for tangible rewards. This move signifies a pivotal shift in the telecommunications sector, as major providers increasingly adopt decentralized technologies to drive engagement and economic growth. The partnership not only enhances the digital ecosystem for Indonesian consumers but also positions Telkomsel at the forefront of Web3 adoption in Southeast Asia’s digital economy.