latest news in Streaming Strategy

Apple TV+ Bolsters Star-Studded Cast with Richard Gere for 'The Off Weeks'

Cupertino, Tuesday, 27 January 2026.
Apple secures Richard Gere to star alongside Jessica Chastain and Ben Stiller in “The Off Weeks,” reinforcing its strategy of leveraging top-tier talent to dominate the streaming landscape.

Netflix Axes Big-Budget Western and Comedy Series as Viewership Metrics Dictate 2026 Strategy

Los Gatos, Thursday, 22 January 2026.
Netflix prioritizes cost-efficiency, canceling ‘The Abandons’ despite 19.8 million initial views. The decision underscores the streamer’s ruthless adherence to performance metrics over star power and critical acclaim.