Stagwell’s Harris Poll Modernizes Corporate Strategy With Real-Time Reputation Intelligence

New York, Wednesday, 21 January 2026.
On January 21, 2026, Stagwell’s The Harris Poll revolutionized brand management by launching Harris QuestRQ. This “always-on” platform transforms reputation from a static annual metric into a real-time strategic asset. By integrating over 30 years of historical data with live tracking across six key dimensions, it allows executives to navigate modern “culture wars” instantly. The system crucially bridges the gap between brand trust and cultural relevance, offering leaders immediate visibility to mitigate risk and seize opportunities in a complex communication landscape.