latest news in Project Rock

Dwayne Johnson Ends Ten-Year Under Armour Deal to Take Full Ownership of Project Rock

Dwayne Johnson Ends Ten-Year Under Armour Deal to Take Full Ownership of Project Rock

Baltimore, Monday, 17 August 2026.
Dwayne Johnson and Under Armour have ended their ten-year partnership. Johnson retains full ownership of Project Rock, while Under Armour will distribute remaining inventory through October 2026.