The NFL Signs The Farmer's Dog as Its First Official Pet Food Partner

New York, Saturday, 12 September 2026.
In a historic expansion of professional sports marketing, the National Football League has named direct-to-consumer fresh food brand The Farmer’s Dog as its first-ever official pet food partner. The multi-year agreement kicks off for the 2026 season with a campaign featuring New York Giants running back Cam Skattebo and his senior rescue dog, Duke. This landmark partnership highlights a growing consumer shift toward premium, human-grade pet nutrition, giving the fresh food manufacturer high-visibility inventory across major events like Super Bowl LXI, the NFL Combine, and the NFL Draft.