McDonald's $100M Trust Recovery Plan: From Crisis to Comeback

Chicago, Monday, 18 November 2024.
In an unprecedented move to rebuild customer confidence after a deadly E. coli outbreak linked to Quarter Pounders, McDonald’s launches a $100 million recovery initiative. The strategic investment splits into $65 million for affected franchisees and $35 million for aggressive marketing campaigns, including a compelling $1 McNuggets promotion. This swift response follows an outbreak that affected 104 people across 14 states, resulting in 34 hospitalizations and one fatality. The fast-food giant’s comprehensive approach demonstrates its commitment to food safety while actively working to regain its market position, though stock prices remain down 7% amid ongoing recovery efforts.