Chinese Giant HSG Buys Golden Goose in Strategic €2.5 Billion Takeover

Milan, Sunday, 21 December 2025.
In a defining moment for the global luxury market, Chinese investment heavyweight HSG has acquired a controlling stake in Golden Goose, valuing the Italian sneaker maker at over €2.5 billion. Confirmed on December 19, 2025, this deal marks a decisive pivot for the brand—famous for its $500 distressed footwear—shifting its trajectory from a previously cancelled IPO to aggressive international expansion. With Temasek joining as a minority investor and Permira retaining a stake, the acquisition exemplifies a growing economic trend: the acceleration of Asian capital absorbing European heritage assets to drive global scale.