latest news in DTC growth

Amer Sports Shatters Records: How China and Digital Sales Drove a 489% Profit Surge

Amer Sports Shatters Records: How China and Digital Sales Drove a 489% Profit Surge

Portland, Thursday, 18 June 2026.
Amer Sports just reported its most explosive financial year yet—2025 revenue soared 26.7% to $6.57 billion, while net profit skyrocketed an astonishing 489%. The secret? A relentless push into China’s booming market and a digital-first sales strategy. Brands like Arc’teryx and Salomon led the charge, turning the company into a powerhouse in premium sportswear. This isn’t just growth; it’s a financial transformation.