Clouted Secures $7 Million to Scale AI Marketing After Reaching One Billion Views

2026-05-21 companies

San Francisco, Friday, 22 May 2026.
Following a staggering one billion views in just six months, AI marketing startup Clouted has secured $7 million to scale its autonomous campaign distribution platform for digital brands.

Automating the Viral Formula

Clouted’s core offering is its ‘Virality Engine,’ an AI-powered system designed to autonomously plan, execute, and optimize marketing campaigns across major social media platforms including TikTok, Instagram, YouTube, and X [2]. Unlike traditional marketing execution tools that treat each campaign in isolation, Clouted operates on a compounding intelligence model [5]. As noted by Chief Operating Officer and co-founder Adriel Yong, the platform analyzes content, formats, and optimizations to learn which strategies yield the highest engagement, effectively making each subsequent campaign smarter [5].

The Economics of Modern Distribution

The genesis of Clouted stems from firsthand industry friction. Chief Executive Officer and co-founder Justin Gorriceta-Banusing, drawing from his background as a DJ and festival producer, recognized that a lack of audience reach—rather than a lack of talent or quality—was the primary barrier to success for emerging artists [2][5]. This distribution bottleneck is a critical issue within the broader creator economy, a sector currently valued at $234 billion and expanding at an annual growth rate of 22% [5]. Driven by this momentum, the market is projected to reach $480 billion by 2027 [5].

Strategic Expansion and Investor Backing

The $7 million capital injection will be directed toward expanding Clouted’s Distribution Intelligence infrastructure and further growing its creator network [1]. Eric Aaberg, the company’s Head of Marketing, emphasized that the initial quiet period was essential for proving the model’s efficacy before scaling [1]. Looking ahead, the company plans to accelerate its vertical expansion specifically into the gaming and streaming industries [1].

Sources

Venture capital AI marketing