Bepensa Capital Exits US Market to Prioritize Mexican Growth
Mérida, Saturday, 27 December 2025.
Bepensa Capital has sold its US subsidiary to Generosity Lending Services, exiting operations across 32 states to redirect capital toward high-growth opportunities within the Mexican financial sector.
Strategic Realignment
On December 26, 2025, Bepensa Capital, S.A. de C.V. officially announced the completion of the sale of its US business arm, Bepensa Capital Inc., to Generosity Lending Services, LLC [1][2]. This transaction represents the divestment of the entire Bepensa Capital business in the United States, which had maintained active operations across 32 states [2]. The move is the result of a strategic portfolio review aimed at optimizing resource allocation. According to José Juan Vázquez Basaldúa, Managing Director of Bepensa Capital, the decision was driven by a long-term vision to concentrate capital and efforts on markets that offer greater growth potential, specifically identifying Mexico as the priority for medium and long-term opportunities [1].
Operational Continuity and Leadership
While Bepensa Capital is exiting the US market, the divested asset is expected to continue its operations on an ongoing basis under the ownership of Generosity Lending Services [2]. This ensures that the business infrastructure developed across the United States remains functional despite the change in parentage. In a related leadership development coinciding with this restructuring, the company announced that Scot Seagrave will be joining Bepensa Capital as Managing Director [1]. This appointment suggests that while the company is narrowing its geographic focus, it is simultaneously bolstering its management team to execute its domestic growth strategy effectively.
Corporate Scale and Diversification
The redirection of capital to the Mexican market involves a significant reallocation of resources given the size of the parent group. Bepensa is a diversified Mexican business conglomerate consisting of over 40 companies organized into five specific business units: Bepensa Beverages, Bepensa Motriz, Bepensa Industrial, Bepensa Capital, and Bepensa Spirits [1]. The group employs more than 14,000 people across its territories, which include Mexico, the Dominican Republic, and the United States, and serves a client base of over 350,000 registered customers [1]. By shedding its US financial lending division, the group is streamlining its complex operations to better leverage its substantial footprint within its home market [1][2].