Chery Accelerates Global Expansion With the OMODA 4 SUV Launch
Wuhu, Monday, 27 April 2026.
Chery’s OMODA 4 rollout accelerates its aggressive strategy to hit one million annual sales by 2027, severely intensifying global market competition for legacy automakers.
A Strategic Leap for OMODA and JAECOO
On April 26, 2026, Chinese automotive giant Chery Group unveiled a highly aggressive sales roadmap during its International Business Summit in China [1]. The event marked the official launch of the “From Million To Annual Million” strategy for the company’s OMODA and JAECOO sub-brands, setting a firm target of achieving one million annual vehicle sales by 2027 [1][2]. This strategic pivot is underpinned by Chery’s formidable manufacturing background; the group ranked 233rd on the Fortune Global 500 list in 2025 and has maintained its position as China’s top passenger vehicle exporter for 23 consecutive years [1][2].
Rapid Global Footprint Expansion
To support this massive volume target, Chery has rapidly scaled its international presence. The OMODA and JAECOO brands have already penetrated 69 core markets globally, establishing a network of 1,364 dealer showrooms [1]. This rapid expansion equates to an average of one new market entry every 16 days and the opening of one new store per day, resulting in an average of roughly 19.768 showrooms per active market [1]. The European market has been a particular focal point, where the brands have entered 18 countries and established over 500 sales outlets in just two years [1].
The Shift Toward New Energy Vehicles
A significant driver of this growth is the transition toward electrified powertrains. By March 2026, new energy vehicles accounted for 65 percent of OMODA and JAECOO’s total sales, securing leading market positions in regions such as the United Kingdom [1]. To sustain this momentum, the brands aim to expand their reach to over 108 countries by 2027 [1]. The historical success of the OMODA 5, which surpassed 400,000 units in global cumulative sales, provides a strong foundation for this ongoing expansion [1].
The OMODA 4: Driving Globalization 2.0
Central to the 2027 sales target is the newly unveiled OMODA 4, which officially rolled off the production line during the April 26 summit [2]. Serving as the flagship model for the brand’s “Globalization 2.0” strategy, the OMODA 4 also made its public debut at the 2026 Beijing Auto Show [2][4]. The vehicle’s design and marketing are tailored toward a younger demographic dubbed the “Cyber LOHAS tribe,” utilizing a futuristic “Cyber Mecha” design language that features a starship-themed cockpit, a light-flow body, and distinctive Cyber Lightning Headlights [2].
Powertrain Innovations and the ‘Ultra’ Variant
Beyond aesthetics, the OMODA 4 integrates substantial technological advancements. The cabin is equipped with a 13.2-inch display and 50W wireless charging capabilities, while safety and drivability are supported by 16 Advanced Driver Assistance Systems (ADAS) [2]. Addressing the demand for performance, Chery also revealed the OMODA 4 Ultra, a sportier variant featuring aggressive styling cues like a tailgate-mounted rear spoiler and unique 19-inch wheels [3]. The Ultra model utilizes a ‘plug-less’ series-parallel hybrid powertrain that pairs a 1.5-litre turbocharged petrol engine producing 105 kW with a 150 kW electric motor, culminating in a combined system output of 165 kW [3]. This configuration enables the compact SUV to accelerate from zero to 100 kilometers per hour in approximately eight seconds [3].
Future Rollout and Market Penetration
While the standard and Ultra models are slated to enter production for global markets in 2026, international rollouts will be staggered. For instance, pending regulatory approvals, the vehicle may not reach Australian showrooms until late 2027 [alert! ‘Australian confirmation is pending and timelines are estimated by automotive analysts’] [3]. As Chery continues to deploy its proprietary SHS (Super High Power, Super Low Efficiency [alert! ‘Source explicitly states Low Efficiency, which may be a translation error in the original corporate press release’], Super Long Combined Range) technology across its lineup, the OMODA 4 represents a critical test of the automaker’s ability to capture mainstream global market share and achieve its million-unit ambitions [1].