Apple Considers AI Overhaul for Siri with Anthropic or OpenAI

Cupertino, Monday, 30 June 2025.
Apple is exploring advanced AI options from Anthropic and OpenAI to enhance Siri, marking a shift from in-house models in response to escalating market competition.
The Current State of Siri and AI
Apple Inc. (NASDAQ: AAPL) has been working to improve its AI capabilities, especially in the context of its digital assistant, Siri. Originally launched in 2011, Siri has faced criticism for prioritizing design over intelligence, leading to slow updates and a general lack of emergent functionality [5]. This has become a critical issue as Apple’s competitors, such as OpenAI and Anthropic, have developed advanced large language models, often involving foundational AI systems that Apple currently lags behind in creating [5].
Strategic Shift Towards External AI Models
In a recent move to revitalize its AI strategy, Apple is reportedly considering employing AI technologies from Anthropic PBC or OpenAI to revamp Siri. This decision marks a potential pivot from relying solely on internal AI models, signaling a potentially groundbreaking change in Apple’s approach to artificial intelligence [1]. The negotiations reportedly involve training custom models to run on Apple’s cloud infrastructure, potentially offering a more robust AI experience for users by leveraging external expertise [1].
Market Dynamics Driving Apple’s AI Overhaul
The competitive landscape of artificial intelligence has intensified, with companies like OpenAI and Anthropic rapidly developing their own foundational AI models. Apple’s consideration to partner with these firms signifies an acknowledgment of its current lag in AI advancements and highlights the pressure to innovate quickly [1]. Meanwhile, discussions around potential acquisitions, including major investments like the rumored $30 billion acquisition of Perplexity AI, underline Apple’s aggressive yet reactive stance in securing a competitive edge in AI technologies [5].
Looking Ahead: Implications and Potential Outcomes
As Apple moves forward, the integration of technologies from Anthropic or OpenAI could reshape Siri’s capabilities significantly. However, this strategy is not without its challenges, as it introduces potential dependencies on external providers, which may affect long-term autonomy and innovation [5]. Should Apple succeed in launching an upgraded version of Siri by 2026, it would demonstrate a substantial shift in their technological capability, potentially redefining Apple’s position in the AI market [5]. Failure, however, could magnify the perception of Apple trailing behind in the AI race—a move which necessitates careful strategic planning and execution [1][5].