SumUp's Self-Service Kiosks Enhance US Retailer Profitability
New York, Tuesday, 4 February 2025.
On February 3, 2025, SumUp launched self-service kiosks for US quick service restaurants, reducing labor costs and catering to rising demand for contactless payment solutions.
Strategic Launch Details
SumUp’s latest innovation marks a significant step in retail technology advancement, featuring a 21.5-inch branded display integrated with the SumUp Plus card reader [1][2]. The self-service kiosk solution, introduced just yesterday, enables customers to independently browse menus, place orders, and complete payments, addressing the growing preference for contactless interactions among millennials and Gen Z consumers [1].
Addressing Industry Challenges
The quick-service restaurant (QSR) industry faces significant operational hurdles, including thin profit margins and persistent staffing challenges [1][2]. Benjamin Brazier, Senior Product Marketing Manager of SumUp USA, emphasizes this point: ‘With low margins, constant staffing issues, and a high-level of competition, QSR is not an easy industry to thrive in’ [1]. The new kiosk solution directly addresses these challenges by streamlining operations and reducing dependence on staff [2].
Unique Customer Engagement Features
What sets SumUp’s kiosk apart is its integration with SumUp Connect, a comprehensive loyalty and marketing program [2]. This unique feature enables merchants to automatically manage customer retention through rewards and targeted campaigns, offering ‘a seamless loyalty experience that no other Kiosk in the US can offer,’ according to Brazier [2]. The system is positioned to become essential for business success, with early adoption being crucial for small businesses in the evolving retail landscape [1].
Availability and Implementation
US merchants can now acquire the kiosk solution through multiple channels, including local sales representatives or directly through SumUp’s website [1]. The timing of this launch aligns with the increasing consumer expectation for self-service options, particularly in high-volume venues [2]. As consumer behavior continues to shift towards contactless ordering, this technology represents a strategic investment for businesses looking to stay competitive in the modern retail environment [1].