Jeff Wyler Automotive Family Secures Rare Luxury Campus in Historic $500 Million Deal
Cincinnati, Wednesday, 14 January 2026.
In a defining market move, the Jeff Wyler Automotive Family has acquired a “unicorn” campus of 14 ultra-luxury franchises, including Ferrari and Lamborghini, in a historic transaction valued at $500 million.
A Portfolio of Prestige
This acquisition, formalized on January 13, 2026, centers on the transfer of the Midwestern Auto Group (MAG) based in Dublin, Ohio, to the Jeff Wyler Automotive Family [2][5]. The transaction encompasses a diverse array of 14 premium and ultra-luxury franchises, specifically Ferrari, Lamborghini, Rolls-Royce, Bentley, Maserati, Porsche, BMW, Land Rover, Jaguar, Audi, Volvo, Lotus, MINI, and Volkswagen [5][7]. These assets will be rebranded and operated under the newly established name, “The Wyler Collection” [1][5]. Ideally positioned within the luxury market, this deal is notable not only for its scale but for its exclusivity; the Jeff Wyler Automotive Family is now one of only eight dealership networks in the United States to own both Ferrari and Lamborghini franchises [2].
Unicorn Market Dynamics
The rarity of this transaction cannot be overstated in the current automotive retail climate. Dave Cantin, CEO of the Dave Cantin Group which advised on the sale, described the asset as a “unicorn campus,” noting that single-site locations housing such a density of premium brands almost never enter the market [1][2]. This acquisition stands as the largest luxury automotive retail transaction in Ohio’s history and ranks as the largest overall auto retail transaction to date in 2026 [7]. The deal, with a total acquisition value of $500 million, underscores the continued high valuation of top-tier dealership assets despite broader economic fluctuations [1][7].
Strategic Regional Consolidation
For the Jeff Wyler Automotive Family, which was founded in 1973, this move represents a significant leap in operational scale and market positioning [1]. Prior to this acquisition, the group operated 23 dealerships with approximately 50 franchises across Greater Cincinnati, Louisville, and Columbus [1]. With the integration of the MAG assets, the company will now operate a total of 64 franchises [1][2]. David Wyler, President and CEO of the purchasing group, emphasized that this expansion ensures the unique Dublin campus remains privately held by owners deeply rooted in the region, rather than being absorbed by a publicly traded retailer [1][2].
Legacy and Local Impact
The transition of ownership marks the end of an era for Mark Brentlinger, the former owner of Midwestern Auto Group, who viewed the sale to a fellow Ohio-based family enterprise as a critical factor in the succession plan [2]. Brentlinger noted that keeping the business rooted in Ohio was a significant benefit of the transaction, ensuring stewardship under a local entity rather than an external conglomerate [1]. The Jeff Wyler Automotive Family, which also holds a minority ownership stake in the Cincinnati Reds, intends to leverage this acquisition to significantly expand its footprint in the luxury vehicle sector while maintaining its long-standing local presence [2].