Ireland's Buy Now Pay Later Market to Expand by 14.6% in 2025

Dublin, Monday, 20 October 2025.
Ireland’s BNPL market is set to grow to $1.33 billion in 2025, driven by e-commerce expansion and consumer demand for flexible payments, creating opportunities in retail and travel sectors.
E-commerce and Consumer Preferences Drive Growth
The projected expansion of the Buy Now Pay Later (BNPL) market in Ireland by 14.6% in 2025, reaching a total valuation of $1.33 billion, is closely linked to the surge in e-commerce and evolving consumer preferences towards more flexible payment solutions. This trend aligns with the broader global shift towards digital transactions and the integration of BNPL services into various sectors, including retail and travel [1].
Key Market Players and Sector Opportunities
Major players such as Klarna and Humm are at the forefront of this growth, leveraging their market presence to expand into non-traditional sectors. The competitive landscape is expected to foster innovation, with companies exploring strategic partnerships to enhance service offerings. This expansion is particularly evident in sectors like healthcare, automotive repairs, and home improvements, where BNPL is rapidly gaining traction [1][2].
Regulatory Environment and Market Challenges
The Central Bank of Ireland’s introduction of the Consumer Protection (Regulation of Retail Credit and Credit Servicing Firms) Act 2022 highlights the growing regulatory oversight aimed at enhancing transparency and consumer protection. While regulatory measures could pose challenges for smaller BNPL providers, they are also likely to drive market consolidation as established players seek to strengthen their positions through mergers and acquisitions [1][3].
Future Outlook and Economic Impact
Looking beyond 2025, the BNPL market in Ireland is forecasted to grow at a compound annual growth rate (CAGR) of 10.7% until 2030, potentially reaching $2.21 billion by the end of the decade. This sustained growth is expected to contribute positively to the Irish economy by fostering consumer spending and supporting retail sector recovery post-COVID-19. However, providers will need to navigate increased regulatory scrutiny and ensure sustainable growth through robust risk management practices [1][2].