Collective Audience Moves to Expert Market Amid Strategic Acquisition
New York, Friday, 17 January 2025.
Collective Audience transitions to the Expert Market temporarily as it resolves accounting for its BeOp acquisition, positioning itself as a competitive player in the AdTech sector.
Market Transition Details
Collective Audience, Inc. (OTC PINK:CAUD) has transitioned its trading from OTCQB to the Expert Market as of January 15, 2025 [1]. This temporary move comes as the company works through accounting complexities related to its transformative acquisition of BeOp, with the delay primarily stemming from U.S. GAAP accounting requirements and a change in independent auditors [1]. The company expects to submit its Q3 2024 Form 10-Q filing by January 22, 2025 [1].
Strategic Acquisition Impact
The BeOp acquisition represents a significant expansion for Collective Audience, particularly in the European market [3]. BeOp’s technology serves over 90% of France’s premium publishers, reaching more than 50 million unique visitors monthly [1]. The client portfolio includes major global brands such as Range Rover, Tommy Hilfiger, Samsung, Adidas, and Coca Cola [1]. With this integration, Collective Audience aims to create a formidable alternative to established tech giants in the digital advertising space [3].
Financial Outlook
Despite the temporary market transition, Collective Audience maintains a positive outlook for its financial performance. The company projects Q3 2024 revenue at approximately $1.8 million, representing a 65% increase from the previous quarter, though with an expected adjusted EBITDA loss of about $92,000 [1]. Looking ahead, the company anticipates fourth quarter revenue of $7.5 million with positive adjusted EBITDA [1].
Future Integration Plans
The company’s Audience Cloud platform is being positioned as an integrated infrastructure solution for publishers, incorporating BeOp’s advanced AdTech capabilities [3]. Currently employing 40 people across the U.S., Canada, and France, Collective Audience is focused on technology integration and international market expansion [3]. The OTC Markets Group has provided a grace period for the company to return to OTCQB once its filings are current [1].