Mobile Gaming Market to Reach 256 Billion USD by 2030
New York, Friday, 27 June 2025.
The mobile gaming industry is anticipated to expand from USD 139.38 billion in 2024 to USD 256.19 billion by 2030, driven by increased smartphone accessibility and rising in-app purchases.
Factors Driving Market Growth
The mobile gaming market’s projected growth from USD 139.38 billion in 2024 to an impressive USD 256.19 billion by 2030 is underpinned by burgeoning smartphone usage and the proliferation of in-app purchases. The increasing affordability and accessibility of smartphones worldwide have made mobile devices the primary platform for gaming, particularly in emerging markets where traditional gaming consoles may be less accessible [1]. In-app purchases, ranging from cosmetic items to in-game currency, are becoming the leading revenue model, allowing developers to monetize games while offering free initial access to users [1].
Regional and Economic Impact
Asia remains a dominant force in the mobile gaming industry, with countries like Japan and South Korea leading both revenue generation and innovation [2]. Japan is the world’s third-largest mobile gaming market by revenue, reaching USD 7.5 billion in 2024 with expectations of continued growth [2]. In South Korea, the market size has already surpassed USD 11.7 billion in 2024, with an anticipated CAGR of 7.1% from 2025 to 2034 [2]. Such regional dynamics underscore a significant shift in the economic landscape, where mobile gaming not only drives entertainment but also contributes to national economies through job creation in game development, advertising, and ancillary services [2].
Technological Advancements and User Preferences
The rapid advancement in technology, including high-speed internet connectivity and powerful mobile processors, has propelled the popularity of mobile games, enabling more sophisticated and engaging gaming experiences [1][3]. The incorporation of augmented reality (AR), virtual reality (VR), and cloud gaming technologies has enhanced user experiences, making mobile gaming more immersive and accessible across different demographics [3]. Additionally, consumers now prefer games that offer personalized experiences, which mobile game developers are catering to with tailored content and adaptive gameplay [1].
Looking Ahead: Strategic Investments
To capitalize on the forecasted growth, major players in the gaming industry are increasingly investing in innovative technologies and marketing strategies that cater to evolving consumer preferences [1]. This includes the adoption of free-to-play models with monetization through in-app purchases, subscriptions, and ads, allowing for a broader reach among potential consumers [1]. Furthermore, strategic collaborations and partnerships, particularly within regions like Southeast Asia and India, are expected to foster growth by blending local content with global gaming trends [3].