Atos Partners with World DanceSport Federation to Modernize Global Competitions

2026-01-09 companies

Paris, Friday, 9 January 2026.
Leveraging extensive major event experience, Atos joins the World DanceSport Federation to overhaul digital infrastructure, focusing on ticketing and data insights to elevate the global fan experience.

Digital Transformation of DanceSport

On January 9, 2026, Atos, a global leader in digital transformation, officially announced a strategic partnership with the World DanceSport Federation (WDSF) to overhaul the technological infrastructure of dance sports worldwide [1][2]. The collaboration focuses on modernizing critical operational areas, specifically digital ticketing, competition services, broadcast solutions, and fan engagement [1][2]. This initiative seeks to integrate advanced data analytics and artificial intelligence into the federation’s ecosystem, aiming to enhance the experience for both athletes and the global fan base [2]. The partnership comes as the WDSF seeks to manage a growing constituency, having reported a landmark year in 2025 with license numbers surpassing 22,800 [4].

Building on Proven Success

The formal agreement follows a successful pilot project conducted during the WDSF DanceSport Festival in Blackpool, held from April 11 to April 13, 2025 [1][2]. During this trial, Atos deployed a customized ticketing platform which demonstrated immediate efficacy; over 200 tickets were sold within the first 12 hours of the platform’s launch [3]. Following this validation, the partnership is set to expand its scope to upcoming major events. Atos will manage ticketing and digital services for the 2026 Brisbane World Breaking DanceSport Festival, scheduled for January 17 and 18, 2026, as well as the next iteration of the WDSF DanceSport Festival in Blackpool, which will take place from March 25 to March 29, 2026 [1][2].

Strategic Alignment and Expertise

For Atos, this partnership leverages its Sports and Major Events division’s extensive history, which spans over 30 years [2]. The company has served as the Official IT Partner for UEFA National Team Football since late 2022 and has maintained a long-standing involvement with the Olympic Movement since 1992 [1][2]. The WDSF, headquartered in Lausanne, Switzerland, and recognized by the International Olympic Committee (IOC), comprises 99 national member bodies that will benefit from this technological upgrade [1][2]. Financially, Atos brings the stability and resources of a major multinational to the federation, with the group employing approximately 67,000 people and generating an annual revenue of circa €10 billion [1][2].

Future Implications for the Sport

The collaboration arrives at a critical juncture for DanceSport, particularly with the discipline of Breaking gaining prominence. The upcoming festival in Brisbane serves as a key qualification milestone for the Youth Olympic Games Dakar 2026 [4][5]. According to Nacho Moros, Head of Major Events at Atos, the deal is designed to open “new horizons” for stakeholders by ensuring the sport continues to grow through innovation [1]. WDSF President Shawn Tay echoed this sentiment, noting that integrating advanced technology is essential for enhancing the sport’s accessibility and setting new standards for excellence worldwide [1][2].

Sources

digital transformation strategic partnership