Pineapple Express Appoints New CEO and Moves Headquarters to Atlanta
Atlanta, Wednesday, 19 February 2025.
Pineapple Express Cannabis Company transitions its leadership to Frank Yglesias and relocates to Atlanta, focusing on cannabis authentication technology with its GROOVY platform.
Leadership Change and Strategic Move
In a significant development today, February 19, 2025, Pineapple Express Cannabis Company (OTC: PNXP) announced the appointment of Frank Yglesias as its new CEO, President, and Chairman [1]. This appointment follows the resignation of Matthew Feinstein and marks a pivotal moment in the company’s trajectory [1]. The company has also revealed plans to relocate its corporate headquarters from Los Angeles, California to Atlanta, Georgia [1], positioning itself within one of the nation’s emerging technology hubs.
Technology-Driven Transformation
The leadership transition signals a strategic shift towards technological innovation in the cannabis industry. Yglesias brings substantial expertise in blockchain technology, including experience advising the Republic of Panama on crypto-asset law [1]. The company’s flagship GROOVY platform, powered by blockchain technology, aims to revolutionize cannabis product authentication and consumer safety [1]. This platform utilizes a centralized Hyperledger Fabric blockchain for comprehensive product tracking from seed to sale [1].
Consumer Safety and Authentication Focus
Under the new leadership, Pineapple Express, operating as PINYA XP, emphasizes its commitment to product safety and authenticity through the GROOVY PaaS 4IR Ecosystem [1]. The platform includes an innovative Geno-NFT Library designed to protect intellectual property and ensure fair compensation for growers’ unique strains [1]. Additionally, the company has implemented a GROOVY Rewards program that gamifies product verification, encouraging consumer engagement while promoting safety [1].
Future Outlook
The company plans to initiate its transitional phase in the coming weeks following the February 19 announcement [1]. ‘I am honored to lead Pineapple Express Cannabis Company into its next chapter,’ stated Yglesias [1]. The company has committed to keeping shareholders informed about ongoing changes through their official X account [1]. This transformation represents a significant step in Pineapple Express’s evolution from a traditional cannabis company to a technology-focused enterprise emphasizing product safety and authentication.