Chase Briscoe Acquires Brent Marks Racing to Launch National Sprint Car Team
Port Royal, Sunday, 9 August 2026.
NASCAR driver Chase Briscoe acquired Brent Marks Racing in August 2026, establishing a full-time High Limit Racing team to capitalize on rising television viewership and media rights growth.
Strategic Acquisition Announced
On 2026-08-08, Chase Briscoe Racing formally announced an agreement to acquire Brent Marks Racing, establishing a full-time competitive presence in national sprint car series [1][3]. The announcement was made public at Iowa Speedway and Knoxville Raceway, marking a significant consolidation within American grassroots motorsport [3][5]. This deal allows the organization to maintain a continuous footprint in High Limit Racing while leveraging existing operational structures [1][2]. The timing aligns with the lead-up to the Knoxville Nationals, scheduled from 2026-08-12 to 2026-08-15 [5].
The acquisition represents a strategic expansion for the NASCAR Cup Series driver, fulfilling a long-term objective to own a sprint car team similar to his hero, Tony Stewart [1][2]. By integrating Brent Marks Racing, the organization secures an established competition program rather than building from scratch [1]. This move transitions the team operations under the Chase Briscoe Racing banner while retaining key personnel essential for continuity [3].
Market Dynamics and Media Rights
The decision to enter the winged sprint car market was influenced by recent commercial developments, including Spire Motorsports’ purchase of a High Limit Racing charter in December 2025 [3][4]. Chase Briscoe cited the series’ television agreements with FS1, Amazon Prime, and FloRacing as primary motivators for entering the wing sprint car tour [4][5]. Recent viewership data indicates nearly 300,000 viewers on FS1, suggesting robust growth potential for the franchise model [4]. Briscoe noted that viable business involvement in sprint car racing currently requires participation in a winged tour due to these media rights deals [5].
Looking forward, the ownership group is positioning itself to capitalize on the next contract cycle anticipated in 2031 [4]. The franchise and charter model provides a level of stability and asset value that was previously unavailable in traditional dirt track racing structures [4]. This commercial framework supports the goal of creating a championship-winning team with sustainable funding [1].
Operational Roles and Performance Metrics
Brent Marks will transition into the roles of primary driver and general manager for the competition side of the team [1][2]. During the 2025 season, Marks finished third in the High Limit Racing national standings with five victories and 35 top-10 finishes across 49 features [2][3]. This performance equates to a top-10 finish rate of 71.429 percent over the course of the season [2]. In the 2026 season prior to the acquisition, Marks recorded two High Limit Racing wins and 12 top-five finishes across 26 features [1].
The team will continue to operate out of Myerstown, Pennsylvania, for a minimum of two years following the acquisition [5]. Marks expressed that owning and operating a team requires significant time and energy, and this move allows him to focus on competing for wins and championships [3][5]. The organization aims to contend for wins while maintaining the respect earned throughout sprint car racing history [1].
Historical Legacy and Future Development
The Briscoe family boasts a 50-year history in sprint car racing, beginning with Richard Briscoe’s ownership in 1976 [1][2]. Over that period, the family teams achieved over 500 victories and fielded cars for 14 National Sprint Car Hall of Fame drivers [1][3]. Chase Briscoe intends to use the organization to support developing racers who possess talent but lack consistent financial backing [1][2]. This pathway aims to assist the next generation of racers who face uncertainty regarding their next opportunity [1].
The team officially debuted its first sprint car delivery on 2026-08-08 outside the Sprint Car Hall of Fame in Knoxville, Iowa [3][5]. Magical Vacation Planner has been signed as the operation’s first new sponsor, expanding a previous NASCAR partnership with Briscoe [2]. The acquisition completes a childhood dream for Briscoe to become a NASCAR Cup Series driver and own a sprint car team [1][2].