Buddy's bar-b-q Targets Nationwide Expansion After 53 Years
Knoxville, Wednesday, 9 July 2025.
Buddy’s bar-b-q, famed for its Hickory-smoked barbecue, is launching an aggressive franchise expansion across the US, aiming to tap into the growing fast-casual dining market, starting late 2025.
Strategic Market Entry and Franchise Model
Buddy’s bar-b-q has announced an ambitious plan to expand its franchise footprint across the United States, including targeted markets such as Nashville, Lexington, and Atlanta. The company intends to focus on the Southeast and Midwest regions, leveraging its unique Hickory-smoked barbecue offerings to attract franchisees in metropolitan areas demanding fast-casual dining options [1][2].
Expansion Strategy: Beyond Traditional Boundaries
Since its establishment over 53 years ago, Buddy’s has prided itself on its tradition and quality, providing an experience that resonates deeply in East Tennessee. With 14 corporate and 5 franchise stores already operating, the expansion marks the first time Buddy’s is aggressively pursuing a nationwide rollout [1][2]. The plan includes developing prototypes of 2,400-square-foot establishments, which feature a predominantly off-premises business model, with a substantial 44% of sales coming from drive-thrus [1].
Targeting Growth and Preserving Traditions
Buddy’s CEO, Mark Lemoncelli, has emphasized the importance of preserving the traditional values of the company while embracing strategic growth. The franchise will aid new business partners with comprehensive training and direct access to the management team, supporting franchisees as they expand the company’s reach [1][2]. The dedication to tradition is reflected in revenues as well, with the top 25% of franchise locations averaging over $2.5 million in annual sales, showcasing the potential profitability of the brand [1].
Aiming for Sustained Success
Buddy’s expansion is not just about increasing the number of locations; it’s about enhancing the brand’s presence in the competitive fast-casual restaurant market. The company’s commitment to sustainable growth is evidenced by its search for multi-unit and multi-brand operators who can bolster Buddy’s market positioning in various locales. With an eye towards maintaining quality and fostering community relationships, Buddy’s bar-b-q looks set to expand from its local roots to becoming a national culinary staple [1][2].