Novi Labs Acquires Turing Analytics to Unify North American Energy Investments
Austin, Wednesday, 29 April 2026.
By acquiring Turing Analytics, Novi Labs creates a unified cross-border investment platform, leveraging AI and a system trusted by over half of Canada’s oil and gas producers.
Bridging the Cross-Border Data Gap
On April 28 and 29, 2026, Austin, Texas-based Novi Labs formally announced its acquisition of Calgary-based Turing Analytics, the developer of the cloud-based upstream analytics platform known as EVA [1][2]. The strategic transaction merges Novi Labs’ proprietary machine-learning models and exclusive United States datasets with Turing’s comprehensive Canadian geological, engineering, and production data [2]. By integrating these capabilities, the unified platform aims to eliminate the need for investors to reconcile disparate outputs when comparing energy assets across the U.S. and Canada [1].
Shifting Focus to Canadian Basins
The acquisition comes at a critical time for the North American energy sector, driven by shifting market dynamics [1]. As competition intensifies for high-quality drilling inventory in the U.S. Lower 48—particularly in established regions like the Permian and Eagle Ford shales—institutional capital is increasingly looking northward to Canadian basins such as the Montney and Duvernay [1]. Historically, the fragmentation of data and analytical workflows between the two countries limited direct comparability, posing a significant risk of misallocated capital for investors attempting to weigh U.S. assets against Canadian alternatives [1].
The Evolution of Upstream Analytics
Turing Analytics developed the EVA platform in partnership with McDaniel & Associates, a prominent Canadian reservoir engineering firm, to address the growing complexity of modern energy extraction [1][2]. Brian Hamm, CEO of Turing Analytics, noted that traditional analytical tools had simply been outpaced by the demands of modern well design and multivariate analysis [1][2]. Launched approximately five years prior to the 2026 acquisition—placing its inception around the year 2021—the Turing team rapidly expanded from a standing start to nearly 40 employees [1][2]. This rapid growth underscores the broader energy sector’s urgent pivot toward cloud-based, AI-driven asset evaluation [2][GPT].