Proxibid Secures Exclusive Deal to Streamline Heavy Equipment Auctions
Omaha, Thursday, 22 October 2026.
Proxibid has partnered exclusively with Jeff Martin Auctioneers as its third-party online marketplace starting November 1, 2026, boosting global digital reach for heavy machinery sales.
Exclusive Marketplace Partnership Secured
Proxibid, part of Auction Technology Group (LSE:ATG), announced on 22 October 2026 an expanded strategic partnership with Jeff Martin Auctioneers (JMA) to act as their exclusive third-party online marketplace [1]. This agreement reflects JMA’s confidence in Proxibid’s buyer network, auction technology, and longstanding experience supporting equipment auctions [1]. Effective 1 November 2026, Proxibid will serve as the exclusive third-party online marketplace for JMA, operating alongside JMA’s proprietary platform [1]. The companies have maintained a business relationship for over 10 years, with JMA founded in 2014 and Proxibid founded in 2001 [1].
Recent Auction Activity and Fee Structures
Prior to this announcement, a Bay Crane Co. “Absolute Strategic Fleet Update” auction took place on October 20, 2026, at 9:00 AM ET, featuring equipment such as all-terrain cranes and hydraulic truck cranes [2]. Financial terms for the auction included a 10% buyer’s premium and an additional 2.5% online fee for Proxibid users, totaling 12.5 percent for online bidders [2]. Online bidding for such events required a $1,000 deposit, and the removal deadline for purchased auction items was set for Friday, December 4, 2026 [2].
Upcoming Inventory and Market Reach
Looking ahead, a 2021 CAT 785G Rigid Frame Haul Truck is scheduled for the Sabine Mining Company Absolute Auction on Tuesday, October 27th at 9:00 AM CT [3]. This upcoming event highlights the type of heavy machinery accessible through the platform, located at 6501 Farm Road 968 West, Hallsville, TX [3].
Strategic Implications
For executives and investors monitoring the industrial equipment sector, the move highlights the ongoing digitization and consolidation of online B2B marketplace channels [1]. Duncan Painter, CEO of Auction Technology Group, noted that the agreement reflects the strength of the relationship and a focus on delivering a comprehensive platform [1].