Apple Plans Major Price Hike for Upcoming iPhone 18 Pro

Apple Plans Major Price Hike for Upcoming iPhone 18 Pro

2026-07-06 companies

Cupertino, Sunday, 5 July 2026.
Driven by rising component costs, Apple’s projected 200-dollar price hike for the iPhone 18 Pro will test consumer loyalty, offset by a significantly larger battery.

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Apple pricing strategy consumer electronics margins