AMC Networks Expands Digital Strategy with Retro Walking Dead Video Game

2026-06-13 companies

New York, Saturday, 13 June 2026.
Seeking to offset traditional television declines, AMC Networks is strategically monetizing its flagship intellectual property with a new retro-style Walking Dead video game to drive digital revenue growth.

Monetizing a Proven IP in a New Arena

On June 11, 2026, publisher Trailmark Games and developer Odaclick Game Studio officially unveiled The Walking Dead: Streets of Survival [2][4][5][8]. This new title is a retro-inspired, single-player arcade brawler that adapts the iconic AMC television series [2]. For AMC Networks (NASDAQ: AMCX) [GPT], this represents a calculated effort to extend the lifecycle of a flagship property that concluded its primary television run several years ago [3]. By tapping into the lucrative video game market, traditional media companies are increasingly finding new avenues to engage audiences and generate digital revenue streams [GPT].

Gameplay Mechanics and Franchise Integration

Set during the well-known “All Out War” storyline from the television series, the game allows players to step into the shoes of franchise mainstays Rick Grimes, Daryl Dixon, and Michonne [1][2][4]. Each character features distinct movesets tied to their signature weapons: Rick utilizes a magnum, Daryl wields his famous crossbow, and Michonne fights with her katana [2]. Players are tasked with navigating familiar environments such as Alexandria, the Hilltop, and the Sanctuary [1][2][4].

Strategic Digital Expansion for AMC Networks

This gaming expansion aligns with AMC Networks’ broader strategy of sustaining engagement within The Walking Dead universe. While the main series has ended, the network continues to produce spin-offs, such as the upcoming third season of The Walking Dead: Dead City, which is scheduled to premiere on July 26, 2026, on AMC and the AMC+ streaming platform [6]. Integrating video game releases with ongoing television expansions creates a synergistic ecosystem that keeps the intellectual property relevant across multiple media consumption channels [GPT].

Sources

Brand monetization Video game industry