Lezzat Aids US Sellers with New Amazon Europe Services
Reading, Tuesday, 14 October 2025.
Lezzat launches services to help US Amazon sellers expand in Europe, addressing a growing trend of international e-commerce expansion. Services include VAT compliance and marketing strategies, starting 2026.
US Sellers Eye European Markets
As globalization continues to reshape the e-commerce landscape, Lezzat, a well-established UK-based full-service agency, is stepping up to assist US Amazon sellers in capitalizing on European opportunities. This new service comes at a time when only a small fraction of American sellers have ventured into Europe, a market that includes key players like Germany, Amazon’s second-largest marketplace globally [1].
Comprehensive Support for Expansion
The 2026 Amazon Europe Expansion Services by Lezzat are designed with a comprehensive approach, providing essential resources such as VAT Registration and Compliance, Marketplace Onboarding, and Listing Translation and Localization. These services aim to address the challenges US sellers face when entering the fragmented European market, ensuring a seamless transition and sustainable growth [1].
Strategic Benefits for Sellers
Lezzat’s initiative is not just about logistics but also strategic positioning. By offering Advertising and Marketing Strategy, Inventory Planning, and Operations Management, the agency is helping sellers to not only enter but also thrive in Europe. Director Alexandros Karagiannis emphasizes the importance of centralizing compliance, operations, and marketing to allow sellers to focus on scaling their brands effectively [1].
Long-term Growth Prospects
With the European e-commerce sector characterized by developed yet underpenetrated markets, the potential for growth is significant. Lezzat’s services aim to position US sellers for a long-term competitive advantage by facilitating early and well-supported entry into these markets, ultimately enhancing their global footprint [1].