The Harris Poll Modernizes Market Research for Corporate Artificial Intelligence
New York, Tuesday, 12 May 2026.
In May 2026, The Harris Poll partnered with NeuIQ to replace static reports with dynamic, machine-readable data, allowing enterprise research to feed directly into corporate artificial intelligence systems.
Bridging the Gap Between Data and AI Infrastructure
Officially launched today, May 12, 2026, following an initial announcement on April 30, 2026, the AI-Ready Research Packet marks a pivotal shift in data delivery [1][2]. Developed by The Harris Poll—a subsidiary of Stagwell (NASDAQ:STGW)—in collaboration with AI services firm NeuIQ, the product translates conventional research deliverables like PDFs, PowerPoints, and Excel or CSV files into structured, machine-readable formats, specifically JSON files [1][2]. NeuIQ specializes in artificial intelligence platforms, analytics, agentic AI, and orchestration, making them a strategic partner for this technological leap [1]. By restructuring data at the source, this initiative allows corporate clients to bypass the traditionally manual process of data extraction and formatting [GPT].
Strategic Implications for Enterprise Decision Intelligence
Available as a standard inclusion in any client research engagement, the AI-Ready Research Packet ensures that organizations can immediately activate the data they commission [1][2]. Jenna Lauer, Chief Commercial Officer of The Harris Poll, noted that the structured, governed format provides the reliability clients expect, while also demonstrating what it means for a market research firm to proactively lead into the AI era rather than merely playing catch-up [2]. This proactive approach addresses a common bottleneck in corporate data strategy: the friction between acquiring high-quality market insights and deploying them effectively within proprietary machine learning models [GPT].