Cracker Barrel Chief Executive Steps Down After Customer Backlash Over Logo Change

Cracker Barrel Chief Executive Steps Down After Customer Backlash Over Logo Change

2026-07-27 companies

Lebanon, Tuesday, 28 July 2026.
Julie Masino will step down as Cracker Barrel CEO following a severe customer backlash over a failed rebranding effort that removed the restaurant’s iconic ‘Old Timer’ logo.

Sources


Corporate leadership Restaurant industry