Forte Group Rebrands to Vanta, Aiming for Growth in Wellness Sector
New York, Wednesday, 26 November 2025.
Forte Group’s rebranding to Vanta Holdings marks a strategic shift towards unifying its functional beverages and nutraceutical products, enhancing market visibility in the U.S. and Canadian wellness markets.
Strategic Rebrand and Its Implications
Forte Group Holdings Inc. (CSE:FGH)(OTC:FGHFF)(FSE:7BC0, WKN:A40L1Z) announced its rebranding to Vanta Holdings Inc. on November 25, 2025. This transformation marks a pivotal shift in the company’s strategic direction, focusing on unifying its diverse portfolio of functional beverages and nutraceutical products under the Vanta brand. The move is designed to enhance market visibility and consumer engagement across North America, positioning Vanta as a leader in the evolving wellness industry [1][2].
Vanta’s Product Expansion
As part of its rebranding strategy, Vanta Holdings is expanding its product line to include a range of wellness-focused beverages and nutraceuticals. Notable products under the Vanta brand include VANTA Blackwater, a functional wellness beverage made from naturally alkaline spring water sourced from the Rocky Mountains of British Columbia, and VANTA BlackLiquid, a concentrated liquid mineral extract. These products are designed to support longevity and human performance, aligning with the company’s commitment to providing performance-focused health solutions [1][2][3].
Market and Financial Impact
The rebranding to Vanta Holdings is expected to position the company for accelerated growth in the wellness markets of the U.S. and Canada. This strategic move is underscored by a significant purchase order of $2,500,000 from Rocky Mountain Water Ltd. in China, which is anticipated to be fulfilled by December 2025. The company’s stock, listed under the ticker symbol FGH, has shown variable performance with a current trading value of 0.1570 EUR as of November 25, 2025 [1][4][5].
Future Outlook and Challenges
With the rebranding, Vanta Holdings aims to build a cohesive brand architecture that strengthens its long-term market presence. The company plans to transition all existing TRACE-branded products to the Vanta brand on a phased basis, ensuring a seamless consumer experience. However, the company’s stock has experienced fluctuations, with a 52-week high of 0.4570 EUR and a low of 0.0505 EUR, reflecting the challenges and opportunities in the competitive wellness sector [1][4].