Shopify: A Strategic Choice for Long-Term eCommerce Growth
New York City, Thursday, 11 September 2025.
Steve Morris, CEO of NEWMEDIA.COM, highlights Shopify as a scalable platform for complex business needs, emphasizing its robust ecosystem and advanced features compared to competitors like Ecwid.
The Strategic Edge of Shopify
In a recent Forbes Advisor article, Steve Morris, CEO of NEWMEDIA.COM, detailed why Shopify stands out as a preferred platform for eCommerce growth. According to Morris, Shopify’s robust ecosystem and advanced customization capabilities make it an ideal choice for businesses with complex needs, such as those managing multiple brands or fulfilling orders from various warehouses [1]. Shopify’s enterprise-level features allow businesses to scale effectively, contrasting with platforms like Ecwid, which may become limiting as business complexity increases [1].
Shopify’s Ecosystem and Customization
Shopify has carved out a significant portion of the eCommerce market, powering over 10% of the global platform market and nearly 29% of the U.S. market [2]. Its appeal lies in the all-in-one simplicity it offers alongside a massive app store, allowing merchants of varying technical skills to customize their stores extensively [2]. The platform’s user-friendly interface, secure hosting, and integrated sales channels further enhance its attractiveness for businesses aiming to streamline operations [2].
Challenges and Considerations
While Shopify offers numerous advantages, there are trade-offs that businesses must consider. Transaction fees range from 0.5% to 2.0%, depending on the plan, and its customization options, while extensive, may require additional apps for more specialized needs [2]. These factors can add to the operational costs, especially for growing brands that need to manage expenses carefully [2].
Future-Proofing with Shopify
Morris emphasizes that the choice of an eCommerce platform should be closely aligned with a company’s long-term business goals. NEWMEDIA.COM’s strategy-first approach ensures that technical decisions support sustainable growth, advocating for tools that future-proof platforms without frequent overhauls [1]. This perspective aligns with Shopify’s commitment to providing a stable, scalable foundation for online businesses [1].