Stagwell Secures Strategic OPPO Partnership to Lead Integrated Marketing in Singapore
Singapore, Thursday, 15 January 2026.
OPPO selects Stagwell’s Allison Worldwide and Assembly to unify Singapore operations, leveraging the STAGE AI engine to blend public relations with data-driven media performance for measurable growth.
Consolidating Operations for Measurable Growth
Stagwell (STGW) has solidified its foothold in the Asia-Pacific technology sector as of January 15, 2026, with OPPO appointing two of its agencies to manage operations in Singapore [1][3]. Following a competitive pitch, the smart device manufacturer selected Allison Worldwide to oversee public relations and influencer strategies, while Assembly was tapped to handle media planning and buying [2][3]. This unified mandate utilizes Stagwell’s integrated operating model, which is designed to synthesize earned influence with data-driven media performance to deliver measurable business outcomes [1][3].
Technological Synergy and Leadership
A critical element of this partnership is the integration of advanced technology into the marketing workflow. Assembly will deploy its STAGE AI Experience Engine and Brand Performance Planning model to enhance media investment efficiency [1][3]. Leading this initiative are Kelvyn Foo, General Manager and Regional Growth Lead for APAC at Allison Worldwide, and Sharon Soh, Managing Director for Southeast Asia at Assembly [2][3]. Their joint leadership underscores the move toward a seamless connection between brand awareness and conversion [3].
Regional Expansion and Market Context
This commercial win aligns with Stagwell’s significant infrastructure investments in the region. In November 2025, the group unveiled plans to establish a new Asia Pacific headquarters at Solaris in one-north, which is scheduled to open in the first quarter of 2026 [2]. This campus is designed to house multiple agencies—including Allison and Assembly—in a single location to facilitate real-time collaboration and operational agility [2].