Global Digital Creators Can Now Instantly Form American Businesses Directly Inside Whop
New York, Friday, 14 August 2026.
On August 14, 2026, doola integrated its business formation API into Whop, allowing global digital creators to establish official U.S. companies instantly without leaving the platform.
Native API Integration
This integration allows merchants to file for a U.S. LLC, obtain an Employer Identification Number, and appoint a registered agent without leaving the Whop interface [1]. The system transitions Whop from using a doola embedded iFrame to a fully native, white-labeled API connection that embeds formation into merchant payout and compliance workflows [1]. Merchants see Whop the whole way through, while doola handles formation, EIN, and compliance in the back end [2]. Bear Matthews, Head of Platforms at Whop, stated that their mission is to deliver everyone a sustainable income [1]. By working with doola, merchants can now formalize their companies instantly [1].
Market Context and Growth
doola, a Y Combinator S20 company, serves over 22,000 founders across more than 175 countries [1]. The company is supported by investors including Y Combinator, Nexus Venture Partners, and HubSpot Ventures [1]. This integration follows doola’s previous Formation API launch with Ramp in July 2026 [1]. Arjun Mahadevan, Founder and CEO of doola, noted that Ramp did it for startup founders, while Whop is doing it for the creator economy [2]. He emphasized that formation stops being a destination users go to and becomes infrastructure that platforms embed [2]. Both audiences are reaching for the same rails despite being very different [2].
Future Roadmap and Infrastructure
doola intends to expand the integration beyond entity formation to include embedded bookkeeping, continuous tax compliance, and ongoing regulatory management for Whop merchants [1]. Mahadevan stated that while the initial launch focuses entirely on formation, the long-term vision is expansive [1]. The goal is to scale this infrastructure to power compliance for every Whop merchant requiring a permanent US business foundation [1]. This trend extends beyond Whop, with Naïve also joining companies like Ramp and Whop as platforms running on doola’s formation layer [3]. Mahadevan observed that formation is becoming infrastructure, similar to payments and identity [3]. Platforms winning the next wave of agentic products will plug this in rather than building it themselves [3].