Truist Introduces Platform to Boost SMB Payment Efficiency
Charlotte, Wednesday, 9 July 2025.
Truist Financial launches Truist Merchant Engage, an advanced platform designed to streamline operations and enhance growth for small and medium-sized businesses through integrated financial services and insights.
Introduction to Truist Merchant Engage
Truist Financial Corporation (NYSE: TFC) unveiled its latest innovation, Truist Merchant Engage, on July 7, 2025. This platform promises to transform the capabilities of small and medium-sized businesses (SMBs) by integrating business banking with merchant services. It is designed to streamline operations, providing businesses with real-time insights and facilitating growth [1].
A New Era for SMB Financial Solutions
The launch of Truist Merchant Engage is part of a broader initiative by Truist to modernize business banking through advanced, scalable technology. This platform, powered by Pollinate, unifies core financial services and merchant solutions in an intuitive digital experience. Key features include real-time dashboards, dynamic onboarding, product discovery, and self-service tools, which aim to simplify operations and unlock insights for SMBs [1][3].
Strategic Expansion to Meet Market Needs
In response to the burgeoning need for efficient payment solutions, Truist Merchant Engage uniquely positions itself in the U.S. merchant acquiring market, valued at $40 billion. Truist’s rollout of this platform began in late June 2025 and will extend into early 2026, marking the U.S. debut of the Pollinate platform. Truist is the first American bank to incorporate this technology, underscoring its commitment to delivering innovative payments solutions [1][3].
Impact on Small and Medium-Sized Businesses
The platform addresses a significant gap in the SMB sector—specifically, the reliance on non-integrated payment options, which can consume up to a full day of administrative tasks per week. By offering a streamlined, integrated solution, Truist Merchant Engage promises to alleviate these inefficiencies, thereby enhancing business productivity and fostering growth. This initiative is expected to reinforce Truist’s role at the forefront of digital financial services, aligning with market demands for simplicity, speed, and safety in financial transactions [3][6].