Autorun Expands Retail Presence for Chinese Auto Brands in Dubai
Dubai, Sunday, 11 January 2026.
Autorun OJC Car Trading opens a strategic 800-square-meter showroom at Dubai’s Oasis Mall, significantly increasing visibility for OMODA, JAECOO, and iCaur brands along the Sheikh Zayed Road corridor.
Strategic Expansion on Sheikh Zayed Road
Autorun OJC Car Trading LLC, the exclusive authorized dealer for OMODA, JAECOO, and iCaur in Dubai, has officially solidified its retail footprint with the launch of its second showroom in the emirate [1][3]. Situated within Oasis Mall on Sheikh Zayed Road, this new facility represents a calculated move to capture high-volume consumer traffic in one of Dubai’s established lifestyle destinations [2][4]. The expansion underscores the dealer’s strategy to enhance brand accessibility and deliver premium mobility solutions to a broader demographic within the competitive automotive landscape [4].
Immersive Retail Environment
The newly inaugurated space spans approximately 800 square meters and is distinguished by a modern, futuristic interior designed to offer an immersive customer experience [1][2]. Featuring a dedicated entrance, the showroom showcases curated vehicle displays and advanced technology, allowing prospective buyers to engage with the latest models from the OMODA, JAECOO, and iCaur lineups in a relaxed setting [2]. This development follows a partnership agreement signed between Autorun and Oasis Mall, attended by key leadership figures including Ali Gorji, Chief Operating Officer of Autorun, and Anoop Gopal, Senior Vice President and Head of Oasis Mall [1][2].
Strategic Alignment and Market Growth
In a statement regarding the launch, Ali Gorji emphasized that the expansion along the Sheikh Zayed Road corridor reflects the company’s commitment to delivering value at every customer touchpoint [1][3]. He noted that the partnership marks a critical milestone in bringing these automotive brands closer to customers across Dubai and the wider region, placing customer satisfaction at the core of their operational strategy [2][4].
Accelerating Chinese Automotive Influence
This latest opening aligns with the broader proliferation of Chinese automotive interests in the region. OMODA and JAECOO, next-generation brands under Chery International, have seen rapid growth over the past year [2][3]. While this is Autorun’s second location, it marks the seventh showroom for the OMODA and JAECOO brands within the United Arab Emirates as of January 2026, highlighting a swift scaling of operations to meet increasing market demand [1][2]. The brands position themselves at the intersection of intelligent and sustainable mobility, with OMODA focusing on futuristic urban vehicles and JAECOO targeting the premium off-road SUV segment [3].