RedCloud Targets $61 Billion Saudi Market with New Joint Venture
Riyadh, Friday, 31 October 2025.
RedCloud Holdings has launched a joint venture in Saudi Arabia to penetrate a $61 billion market, leveraging its RedAI platform. The venture is set to launch in December 2025.
Strategic Expansion into Saudi Arabia
On October 31, 2025, RedCloud Holdings plc (NASDAQ: RCT) announced a landmark joint venture with Kayanat Holding during a formal signing ceremony in Riyadh, Saudi Arabia. This strategic partnership, branded as RedCloud Arabia, aims to penetrate the thriving $61 billion fast-moving consumer goods (FMCG) market in Saudi Arabia by December 2025. The venture will leverage RedCloud’s innovative RedAI trading platform to streamline operations and enhance digital transformation across the region [1][2].
Capitalizing on Digital Transformation
The announcement comes at a critical time for Saudi Arabia, which is actively pursuing its Vision 2030 initiative to diversify the economy and reduce its dependency on oil. RedCloud Arabia plans to deploy RedAI’s algorithmic infrastructure to digitize and transform FMCG trade, providing smarter purchasing decisions and addressing inventory shortfalls. This aligns with the Kingdom’s broader focus on digital transformation and supply chain modernization [1][3].
Strategic Goals and Market Opportunities
RedCloud’s CEO, Justin Floyd, emphasized the importance of the Future Investment Initiative (FII9) event, describing it as catalytic for the company’s expansion plans. The joint venture is expected to create numerous job opportunities and foster technological advancements within the local market. By partnering with Kayanat Holding, RedCloud aims to leverage local expertise and expand its market reach in the Middle East, a region poised for rapid digital growth [1][4].
RedCloud’s Commitment to Innovation
RedCloud has demonstrated a strong commitment to innovation, having more than doubled its customer base year-over-year in the first half of 2025. The company has launched a new partnership strategy for payments and financial services, further expanding its technology ecosystem. The joint venture with Kayanat Holding signifies a pivotal step in RedCloud’s strategy to become a leader in the Middle Eastern tech landscape [1][5].