Yauheni Chvanau's Innovations Propel SMB Growth with AI and Marketing
New York, Thursday, 16 October 2025.
DiscoverMyBusiness CEO Yauheni Chvanau is pioneering growth for small and medium-sized businesses by integrating innovative marketing and AI strategies to overcome resource challenges and drive economic expansion.
Integrating AI for Competitive Edge
Yauheni Chvanau, CEO of DiscoverMyBusiness, is leading a transformative approach for small and medium-sized businesses (SMBs) by integrating AI-driven strategies with innovative marketing solutions. This initiative comes at a critical time when SMBs are seeking ways to enhance competitiveness in an evolving market landscape [1]. Chvanau’s strategy focuses on leveraging AI to automate and optimize marketing, client communication, and sales processes, thereby overcoming typical resource constraints faced by SMBs [1].
The Outsourced CMO Model
DiscoverMyBusiness offers a unique outsourced Chief Marketing Officer (CMO) model, providing SMBs with strategic leadership without the overhead of maintaining an internal team [1]. This model includes embedding the DiscoverMyBusiness team within the client’s ecosystem to establish reporting structures, implement customer relationship management (CRM) systems, and define key performance indicators (KPIs) [1]. The goal is to align marketing metrics with sales and operational objectives to drive measurable improvements [1].
AI in Sales and Marketing Automation
Chvanau advocates for the implementation of AI in sales and marketing to enhance decision-making, reduce manual workloads, and improve client engagement [1]. By automating repetitive tasks and providing real-time data insights, AI enables SMBs to focus on strategic growth initiatives. The integration of AI tools helps in analyzing conversations, forecasting trends, and monitoring operational insights, which are crucial for sustaining growth [1].
Empowering SMBs Through Unified Strategies
Chvanau emphasizes that success for SMBs lies in a unified strategy where marketing, sales, and operations share the same objectives, data, and accountability [1]. This holistic approach ensures that every team member understands the company’s strategy and their role in its execution, achieved through targeted workshops and leadership sessions [1]. By aligning these functions, SMBs can scale sustainably, turning data and automation into drivers of growth [1].