Global Rideshare Entrant KROOZ Challenges Giants with Driver Profit-Sharing Model
Midland, Monday, 26 January 2026.
KROOZ disrupts the rideshare market across 118 countries by committing 20 percent of annual profits to drivers and banning surge pricing, fundamentally challenging the industry’s approach to labor sustainability.
Redefining the Gig Economy Structure
On January 26, 2026, KROOZ formally announced the expansion of its driver-owned mobility platform, which is now operational across 118 countries [1]. Unlike established Transportation Network Companies (TNCs) such as Uber, Lyft, Ola, and Bolt, KROOZ operates on a 100 percent driver-owned model [1]. This structural distinction is designed to address persistent disparities in the gig economy by shifting the balance of power and financial reward back to the workforce [GPT]. The company operates as a comprehensive global network, offering rideshare, food delivery, and package delivery services under this cooperative framework [1].
Financial Incentives and Profit Allocation
Central to KROOZ’s market entry is a fiscal policy that guarantees drivers retain 75 percent of every fare generated from rideshare or delivery services, in addition to keeping 100 percent of customer tips [1]. Beyond immediate fare retention, the company has committed to allocating 20 percent of its annual net profit in each operating country directly to its drivers [1]. This profit-sharing mechanism is designed to foster long-term driver loyalty and financial stability, distinguishing the platform from competitors that rely solely on transactional earnings [1].
Operational Timeline and Onboarding
The company has established a strict timeline for these financial distributions, with profit shares scheduled to be paid out annually in December [1]. The first of these distributions is slated for December 2026, providing a tangible deadline for the platform’s initial performance metrics [1]. To support this rollout, KROOZ began onboarding independent drivers for part-time and full-time opportunities on January 25, 2026 [1]. The registration process mandates rigorous compliance checks, including Know Your Customer (KYC) identity verification, email verification, and the linking of bank accounts to facilitate direct earnings transfers [1].
Consumer Benefits and Market Positioning
On the consumer side, KROOZ attempts to disrupt the market by eliminating surge pricing, a common pain point for users of traditional rideshare apps during peak hours [1]. By removing dynamic pricing volatility, the company aims to offer consistent and fair pricing structures for passengers [1]. A spokesperson for KROOZ urged drivers to abandon “problematic” rideshare companies, positioning the platform as a more ethical alternative that prioritizes the welfare of its service providers [1]. Information regarding driver registration is currently accessible via the company’s dedicated portal [1].