Zedge Launches AI-Driven Innovation Team with SynCat App
New York, Thursday, 9 October 2025.
Zedge’s new AI-powered team developed the SynCat app in weeks, using AI and vibe coding, showcasing a novel growth strategy in the tech industry.
Introduction to Zedge’s AI-Powered Team
On October 9, 2025, Zedge, Inc. (NYSE AMERICAN: ZDGE) announced the formation of an AI-powered product innovation team dedicated to enhancing growth through advanced technology. This team has pioneered the development of the SynCat app, exemplifying Zedge’s commitment to leveraging artificial intelligence in product strategies [1][2].
Innovation through SynCat App
The SynCat app, developed within a matter of weeks by a small team of two using AI and vibe coding techniques, represents a significant milestone in Zedge’s product innovation strategy. This rapid development cycle underscores the potential for AI to expedite product development processes, setting new benchmarks for the tech industry [1][3].
Strategic Implications and Future Plans
According to Zedge’s CEO, Jonathan Reich, the integration of AI into product development allows the company to innovate more swiftly, taking calculated risks on new product concepts. Over the next year, Zedge plans to release approximately six new product ‘alphas,’ guided by a KPI-based framework to determine which projects merit further investment [2][4].
Broader Context and Industry Impact
Zedge’s launch of the SynCat app and the establishment of their AI-driven product team align with broader industry trends emphasizing AI’s role in app development and user engagement. The company’s initiatives come in the wake of significant legal changes in the app distribution market, such as the Epic Games v. Apple ruling, which has reshaped monetization strategies across the industry [3][5].