Urban Farmer and CAULIPOWER Merge to Revolutionize Healthier Frozen Foods
New York, Monday, 3 November 2025.
Urban Farmer and CAULIPOWER have merged to form a leading platform in the healthier frozen foods sector, responding to consumer demand with innovative, nutritious options.
A Merger to Lead the Healthier Frozen Foods Sector
Urban Farmer, a portfolio company of Paine Schwartz Partners, has announced a merger with CAULIPOWER, a leading brand in gluten-free and cauliflower-based frozen foods. This strategic merger establishes the combined entity as a dominant force in the healthier frozen foods market, responding to the growing consumer demand for nutritious and convenient meal options [1].
Driving Innovation and Growth
The merger is expected to significantly boost innovation and growth across both companies’ brands and private label offerings. By leveraging Urban Farmer’s manufacturing capabilities and CAULIPOWER’s popular brand, the merger aims to create a powerful engine for innovation in the frozen foods sector. This collaboration is poised to enhance market presence and competitive advantage, positioning the new entity as a leader in the better-for-you segment [1].
Leadership and Vision
Chris Jaromin will continue to lead Urban Farmer as CEO, while Gail Becker, the founder of CAULIPOWER, will work closely with Jaromin to drive accelerated growth. Becker will also serve on Urban Farmer’s board, guiding CAULIPOWER’s vision, innovation, and brand. Tyler Ricks, CEO of CAULIPOWER, emphasized the merger’s potential to create a formidable platform for future growth and development [1].
A Strategic Move in the Frozen Foods Market
This merger reflects a broader trend in the frozen foods industry, where consumers are increasingly seeking healthier options. The combination of Urban Farmer’s premium frozen pizzas and CAULIPOWER’s innovative cauliflower-based products is a strategic move to cater to this demand. The partnership not only aims to capture a larger market share but also to set new standards in the industry for healthier, more sustainable food choices [1][2].