Pixalate Releases January 2025 Top CTV Rankings Across Major Platforms
Global, Tuesday, 4 February 2025.
Pixalate’s report reveals Samsung TV Plus, Hulu, Plex Watch Live TV, and Fubo leading on major CTV platforms, based on over 1.6 billion impressions.
Platform Leaders Emerge
In a comprehensive analysis of Connected TV (CTV) platforms, Pixalate’s January 2025 report has identified clear market leaders across major streaming platforms. Samsung TV Plus dominated Samsung Smart TV with Bundle ID G15147002586, while Hulu maintained its stronghold on Roku with Bundle ID com.hulu.plus.roku [1]. The report also revealed Plex Watch Live TV (Bundle ID 383457673) leading Apple TV viewership, and Fubo (Bundle ID B019DCHDZK) securing the top position on Amazon Fire TV [1].
Market Reach and Distribution
The extensive study analyzed over 1.6 billion impressions across more than 5,000 CTV apps [1]. The distribution of programmatic advertising across platforms showed varying levels of app diversity, with Amazon Fire TV hosting 92 distinct apps, Apple TV featuring 95 apps, Samsung Smart TV running 80 apps, and Roku operating with 62 apps within their respective top 100 Bundle IDs [1].
Strategic Implications for Advertisers
The landscape of CTV advertising continues to evolve, with Bundle IDs playing a crucial role in programmatic targeting. The report highlights the presence of major streaming services including Pluto TV, ESPN, Tubi, Sling TV, and the Weather Channel across multiple platforms [1]. This diversity reflects the growing complexity of the CTV ecosystem, where accurate Bundle ID mapping has become increasingly important due to rising ad fraud concerns over the past year [1].
Industry Standards and Future Outlook
To address industry challenges, significant steps have been taken to standardize CTV advertising practices. The IAB Tech Lab has implemented new guidelines for app IDs, while OpenRTB 2.6 now includes Channel and Network Objects to reduce Bundle ID field overload [1]. These developments come as Pixalate, recognized as the global market-leading ad fraud protection platform [1], continues to provide APIs aimed at standardizing Bundle IDs to enhance tracking and reporting capabilities.